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How well are you really communicating sustainability? We see many travel businesses and destinations working hard. Yet, they still struggle to talk about it. Maybe you feel the same:
Results in 1–2 minutes. No account needed.
Share some basic information about your business, and your own sense of how sustainable your marketing is.
Our AI tool reads your website and scores it across 5 criteria, based on our Sustainable Marketing Program.
Within 1–2 minutes you receive a personalised report with a score and tailored improvement suggestions.
You get a score out of 50, so you know exactly how well your website communicates your sustainability story right now.
See how your score compares to other travel businesses, so you know whether you're ahead, or have ground to make up.
You receive specific suggestions per criterion, so you always know what to work on to improve your sustainable marketing.
You're at the start. Sustainability is there, but not yet visible in your communication.
You're communicating sustainability, but it needs more depth and consistency.
Your sustainability communication is strong, authentic and recognisable to your audience.
You set the example. Your sustainability story is integrated, specific and inspiring.
Swipe to see all tiers
Does your website tell a real story about why sustainability matters to you, or does it just list what you do?
Are you honest about where you are on the journey, including the challenges and the things you're still working on?
Do you show specific, tangible actions, rather than vague promises or generic claims about the environment?
Is sustainability woven into your offering naturally, or does it feel like a marketing tool used to attract bookings?
Does your sustainability story connect to what your guests care about, or is it mainly about you and your operations?
EcoAlps Lodge clearly cares about sustainability and that commitment shows through your website. Your specific examples of local partnerships and low-impact practices build real credibility. The main opportunity is to make your story feel less like a policy statement and more like an invitation, let guests see themselves in it.
Rewrite your sustainability page opening from the guest's perspective: instead of listing what you do, start with why it matters to the kind of traveller you want to attract.
Day tours, multi-day trips, activity providers: where the experience is the product and how you describe it matters.
Hotels, B&Bs, glamping sites, eco-lodges: any place where guests sleep and your sustainability story matters.
Regional tourism organisations that want to lead by example and support their member businesses.
The Sustainable Marketing Scan is built on the methodology behind the Good Tourism Institute's Sustainable Marketing Program. The criteria, the scoring and the advice reflect our framework.
The scan gives you an honest first impression. The deeper analysis, the strategy and the implementation are where the Good Tourism Institute comes in.
"We used to do every scan by hand. This tool runs on the same criteria we developed over the years."
It takes two minutes. You'll get a personalised score, a tier, and specific suggestions based on what's actually on your website right now.
Start the scan →Results in 1–2 minutes. No account needed.